Fundraising and Marketing Consulting
Michael J. Rosen, CFRE, President of ML Innovations, Inc., has written the bestselling, AFP-Skystone Prize winning planned-giving book, Donor-Centered Planned Gift Marketing (John Wiley & Sons). The book has bee placed on the official CFRE International Resource Reading List. He has also contributed chapters to the book Membership Development: An Action Plan for Results (Aspen Publishing). In addition, MLI staff articles have been published in Advancing Philanthropy, AFP Fundline, Donor Developer, Fund Raising Management Magazine, Membership Matters, Nonprofit Nuts & Bolts, The International Journal of Nonprofit and Voluntary Sector Marketing, The Nonprofit Executive, Planned Giving Today, and The Pulse of Planned Giving. From time to time, we will make articles available below. Please contact us for permission to use or reprint any of these articles, which we encourage you to access for the purpose of advancing the effectiveness of any nonprofit organization.
"Keeping Charities Afloat in the Fragrant Harbor," Advancing Philanthropy (AFP)
"Brazil: Two Countries Becoming One," Advancing Philanthropy (AFP)
"Effectively Cultivating Prospects at Little or No Cost," Advancing Philanthropy (AFP)
"Identifying and Inspiring Donors: What Two Studies Teach Us," Planned Giving Today
"Doing Well By Doing Right: A Fundraisers' Guide to Ethical Decision-making," The International Journal of Nonprofit and Voluntary Sector Marketing
"Securing Planned Gifts with Direct Mail," Advancing Philanthropy (AFP)
"The Five Pillars of Fundraising Success from Somalia," Advancing Philanthropy (AFP)
Podcast & Video
"Getting Started with Planned Gifts," hosted by Renee McGivern of Nonprofit Spark
"Fundraising Podcast: Planned Giving," hosted by Jan Uekermann of Fundraising Podcast
Visit Michael Rosen Says... to read the latest commentary from the President of ML Innovations. Download the article referenced on the blog: "10 Tips for Protecting the Children You Love from Sexual Abuse."
Letters to Pres. Obama and Congress
In 2010, a consortium of nonprofit organizations and professional associations came together to send Pres. Obama a letter urging him to not alter or eliminate the charitable gift tax deduction. Click here for a copy of the letter.
In 2011, the same consortium of nonprofit organizations and professional associations sent a letter to Sen. Max Baucus, Chairman of the Finance Committee, urging him not to reduce or cap the charitable giving tax deduction. Click here for a copy of the coalition's letter including signatories.
For more information about the following books, visit our Books page or click below to be taken to Amazon:
Donor-Centered Planned Gift Marketing, by Michael J. Rosen, CFRE, book forthcoming from John Wiley & Sons (October 2010).
Effective Telephone Fundraising, by Stephen F. Schatz, CFRE with Foreword by Michael J. Rosen, CFRE (John Wiley & Sons).
Membership Development: An Action Plan for Results, by Dana Hines and Patricia Rich, ACFRE with chapters by Michael J. Rosen, CFRE.
Copyright 2009 ML Innovations, Inc.. All rights reserved.